music-marketingvisualslaunch-playbook
Horror Aesthetics for Album Launches: Lessons from Mitski’s ‘Where’s My Phone?’
hhypes
2026-01-24 12:00:00
8 min read
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Turn chills into clicks: a creative playbook using Mitski’s horror-infused rollout to build tension-driven, viral album launches.
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#music-marketing#visuals#launch-playbook
h
hypes
Contributor
Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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